Point-and-shoots are probably the most convenient and versatile option - you can use them for just about any kind of content. Downsides include compromised sound quality and the fixed, wide-angle lens. Keep in mind that you don’t need the most expensive, high-tech model to get great footage - some of the older versions go for under $200. Pack in your briefcase to film at a tradeshow take a product for a test drive to give customers a new perspective or mount in an advantageous location to showcase your operations. GoPro cameras are designed for extreme action sports, but their durability and take-anywhere functionality make them perfect for creating YouTube content for business. But for the price, this option is hard to beat. The main disadvantage to a webcam is that you will have to carry your laptop with you to film. These are easy to use and ideal for static shots, such as interviews, Q&As, or presentations. Webcams like the Logitech HD offer great 1080p (full HD) footage for well under $100. The good news is that decent video equipment is pretty inexpensive these days - not to mention, easy to use. But if you’re planning on creating regular video content, purchasing equipment exclusively for this purpose is probably a wise idea. In fact, your smartphone is equipped to take HD video and can suit perfectly well for short clips or on-the-go shots. You don’t need a professional-grade camera to produce quality YouTube videos for your business. I’ll also offer ideas for content along the way. Read on for some recommendations on user-friendly tools for creating YouTube videos for your business. If you need some guidance on those three elements, then this post is for you. You just need a camera, some editing software, and, of course, some content. Creating videos for your YouTube channel is actually easier - and less expensive - than you might think. So, you want to add video to your content repertoire but are intimidated by the technical savvy and equipment required to get started. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. This is part two of a three-part series on creating video content for YouTube for businesses. Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content.
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